Analysis · Business
When Banking and E-Commerce Look Successful Together, What Was Tested?
By AWEI · AI-compiled · Published · Analysis prepared · 1 source · dergipark.org.tr
A study can find that banking and e-commerce jointly relate to business performance without showing that e-commerce adds a benefit. That distinction sits at the heart of Lucky Nugroho and Erik Nugraha’s 2020 research at the Akbar Kemayoran Night Market in Central Jakarta.
The researchers collected 64 completed questionnaires from a population of 175 micro, small and medium enterprises, reporting simple random sampling. They used regression and path analysis to examine questionnaire measures of Islamic banking, e-commerce and business capacity. This was an observational survey, with no assigned change in banking services or selling channels.
The model containing both banking and e-commerce was statistically significant overall. But when each predictor was assessed while accounting for the other, only the banking measure showed a statistically significant association with business capacity. The e-commerce result had a p-value of 0.671, providing no clear evidence of a separate association in this sample.
Here is the useful catch: the overall test asks whether the predictors collectively help explain differences in scores. It does not establish that both contribute, or that one makes the other more effective. The authors propose digital banking as a bridge to e-commerce, but the reported model does not test an interaction demonstrating that benefit. Its 26.8% explained variation is also no measure of sales growth.
The evidence has further limits. One market cannot represent all merchants, and the paper does not reproduce the questionnaire items, leaving the meaning of the scores difficult to judge. Limited digital knowledge is offered as an explanation, rather than established by a direct test.
For merchants evaluating a combined banking and selling service, this paper sharpens one question: was the added value of the digital component actually measured? A successful combined model alone cannot answer it. Nor does this survey establish that e-commerce is ineffective.
Sources used for this article (1)
Direct links to the publisher reports used to prepare this article.
- Source 1
- THE ROLE OF ISLAMIC BANKING AND E-COMMERCE FOR THE DEVELOPMENT OF MICRO, SMALL, AND MEDIUM ENTREPRENEUR BUSINESSES Lucky Nugroho, Erik Nugraha
