News · Business
Indonesia’s Digital Sellers Meet Offline Youth
Four reports from Indonesia map a hybrid market: merchants learn digital tools, PLN promotes AI, and youth seek physical experiences. Indonesia’s digital sellers meet offline youth in four reports that complicate any simple story about a one-way move online. RRI and Berita Jogja describe practical training for traditional merchants and herbal-drink producers. Beritalima shows PLN East Java adopting the language of AI, customer focus and marketing recognition. ANTARA News Gorontalo, meanwhile, presents an analyst’s claim that Gen Z and Alpha are seeking more direct, physical experiences. The common thread is hybrid behavior rather than a victory for either channel. RRI reports that 150 conventional merchants and small-business operators from across Solo Raya attended training at Aston Solo Hotel on September 4, 2026. Participants learned to use TikTok and Tokopedia for online sales. Officials presented digital marketing as a route to wider markets, higher turnover and employment, although the report does not document those outcomes after the course. The event’s immediate contribution was more concrete: it introduced sellers rooted in physical commerce to platforms where products can be promoted and transactions pursued beyond local foot traffic. Klewer Market trader Fitri Istianatun gave RRI a practical example of the skills gap. She sells house dresses, batik shirts and fabric and also offers sewing services, but had previously used TikTok only to watch content and shop. Declining visitor numbers at the market motivated her to explore digital sales. Her experience shows why…